We are passionate students of the behavioural approach to finance but are keenly aware of the importance of fundamentals and fundamental analysis. For one thing some basic level of fundamental analysis is absolutely necessary in order to understand big-picture things about markets such as the overall business and investment climate, prevailing valuation measures or even who the active players are in certain industries and what their views and expectations are regarding future threats and opportunities. Moreover, most bond and stock valuation models are based on the concepts of cash-flow timing and time value of money which are not only essential in the world of finance but indeed very sound. Such models offer us the possibility to determine what assets should be trading at based on their intrinsic value and to subsequently compare the calculated “fair value” with the actual market value. The exercise is useful because historically, fair and intrinsic values ultimate intersect and have some relevance in regards to one-another.

 
At the micro level, the balance between “fair value” and actual market prices is important in more ways than one. Assuming a sound foundation for the pricing model used for determining the intrinsic value of assets, big gaps between intrinsic value and actual market value, whether in favour or against intrinsic values, can be viewed in and by themselves as a measure of excessively bearish or excessively bullish market sentiment. In addition, pre-scanning investment opportunities based on their fundamental worth in the first place puts the analyst in a position to avoid risks he/she should not take or even traps he/she should obviously not fall in.

 
Very importantly, at the macro level, every single major economic variable such as GDP, employment, inflation, trade balances and others have a proven history of lagging behind markets. This means that peaks and troughs in markets precede – rather than follow or react to, as it is commonly believed – peaks and troughs in the economic cycle. The major implication of this reality is that the discrepancy will be the biggest at major turning points whereas the economic climate will look the worst as the market bottoms or look the best as the market tops. Accounting for this relationship between the market and the economic cycle is of exceptional importance.